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Practical notes on building, deploying, and shipping real products for solo devs and small teams.

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Ad attribution without a data team

You do not need a marketing data platform to know which ad drove a sale. Here is attribution with UTM tags, one landing page, and your database.

[ads][analytics]

Measure what matters when you ship solo

Most dashboards for solo products are vanity arrays. Here are the few numbers that decide whether you survive, and the metrics that look important but lie.

[analytics][growth]